Lee signing with a large school like Auburn also gives her another four years of earning potential ahead of her with boundless opportunities to pitch products, make appearances, sign autographs or participate in one of the latest trends by commissioning NFTs of her gold-medal performance. Montreal Vacation Packages. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. (Biles, who turned pro in 2015, has an endorsement deal with the Gap-owned brand.). Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: After winning gold in Tokyo, Sunisa Suni Lee was moving into her college housing at Auburn. Its not just the medal that makes her marketable, though, but the pedestal on which fans have long put top U.S. gymnastsfrom Mary Lou Retton to Nastia Liukin to Gabby Douglas to Biles. Its a dream scenario.. Tom Green is an Auburn beat reporter for Alabama Media Group. All rights reserved. But her impending haul off the mat is actually worth much more. Sports businessexperts have predictedthat individual college athletes could generate tens of thousands and even hundreds of thousands of dollars in sponsorships and endorsements during their school days. Matthes played right field at Alabama and was drafted in the fourth round by the Colorado Rockies and played in the minors for six years before becoming an agent at CAA. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. Tim Walz and St. Paul Mayor Melvin Carter declared Friday "Sunisa Lee Day," a symbol of just how quickly things can turn when you stand atop the podium at the Olympics with the national anthem playing and NBC's ever-present cameras zooming in. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. * Please fill out the form below in order to receive your shareable link. - 1 day 8 hours ago, By Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. LOWER NFL REVENUE NOT A FACTOR IN ALLEN DEAL: Buffalo Bills quarterback Josh Allens six-year, $258 million deal demonstrates both the players and the teams commitment to winning a Super Bowl and wasnt that difficult to complete, despite the pandemic compressing NFL revenue last year, his agent said last week. We won't post to any of your accounts without asking first. Athlete. She confirmed this week she still intends to compete as a freshman beginning next month for Auburn University. The Auburn University incoming freshman won gold, silver and bronze medals at the 2019 World Championships in Stuttgart, Germany. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action. That number. These Celebs Love Posting Naked Photos, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Brit Awards 2023 Best, Worst Dressed Celebs: Red Carpet Photos, Her Swimsuits Don't Lie! Suni Lee is not turning pro. She would have had to go pro.. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. Nurse License Verification. Those days are over thanks to recently passed legislation that allows collegiate athletes to make money off their name, image and likeness. Deals Money Gifts Travel . St. James is the Saint in Smith & Saint. NCAA rules will limit her practice time. In the list dominated by football players, Sunisa ranks tenth, with a market valuation of $1.5 million. Thompson echoed many of the same sentiments, adding that perhaps joining Biles on her sponsor-supported, post-Tokyo Gold Over America Tour could put Lee to an even stronger earning position. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. Sportico is a part of Penske Media Corporation. Speaking with NBC after winning gold in the 100-meter freestyle Wednesday, Dressel broke down in tears when the network videoconferenced his family into the broadcast. At least 10 dead after winter storm slams South, Midwest, The Saturday Six: Dental device controversy, scientist's bug find and more, Indonesia fuel depot fire kills 18; more than a dozen missing, Biden had cancerous skin lesion removed last month, doctor says, Tom Sizemore, actor known for "Saving Private Ryan" and "Heat," dies at 61, Defense lawyers in Idaho killings case want gag order kept, Alex Murdaugh sentenced to life in prison for murders of wife and son. allow college athletes to strike deals with brands that use their name, image and likeness. Because if the Games were held last year, Lees earnings potential would have been hurt by the old, stricter rules. Its something that would have been unheard of in gymnastics prior to this year, but with the NCAAs recent change in name, image and likeness rules, its a new reality for both Lee and Auburn. Her incredible showing during the championship event has made her an American hero and fans are curious how much money the Minnesota native makes from her gymnastics career. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. For example, when Nike was an official sponsor of the Olympics in years past, an athlete like Biles wouldnt have been able to wear Athleta gear at the Games. Obviously she's going to have to work with an agent at some point here. We're just preparing for anything that's possible," he said, regarding her NIL potential, according to reports. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. She was only bested by another gymnast, LSU's Olivia Dunne, who topped the list with 2. . July 29, 2021 | 2:05pm CDT Following Sunisa Lee's gold medal victory in the individual all-around at the Tokyo Olympics, Auburn head coach Jeff Graba is excited for the future. YouTubes privacy policy is available here and YouTubes terms of service is available here. tgt.biz/Suni_TargetStorefront_Jan. "It's just a different environment," Lee said. Christina Aguileras Best Swimsuit Pictures, Scheana Shay: Why Husband Brock Took a Step Back From 'Pump Rules', VPRs Scheana Never Meant to Hurt Katie With Raquel, Tom Hookup, VPR's Raquel Leviss Reflects on Posting 'Polarizing' Tom Schwartz Photo, Why Love Is Blind's Deepti Is 'Not Ready' for a 'Serious Relationship', Summer House's Paige Explains Why Long Distance Works For Her and Craig, Summer Houses Carl, Lindsay Are Ready for Marriage, Babies, Jodie Woods Skipped Awkward Phase, Sister Jordyn Reveals, Jordyn Woods on Growing Up in the Public Eye: Believe in Yourself, Jordyn Woods Has Inseparable Bond With Boyfriend Karl-Anthony Towns. Nurses can verify their licenses by completing the Nursys verification process for $30 per license type, per each board of nursing where the nurse is applying. Adrianne Pasquarelli When Suni Lee stepped onto the podium inside the Ariake Gymnastics Centre and placed around her neck the Olympic gold medal for the womens all-around, the 18-year-old U.S. athlete from Saint Paul, Minn., took her spot as the No. U.S. gymnast Suni Lee captured gold in the all-around. Suni Lee will start her freshman year under new NCAA policies that allow college athletes to profit from endorsement deals. After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. But this is a real performance success, somebody who has won gold, somebody who could be back in four years, a sport right now thats garnering incredible attention a lot of because of what happened with Simone Biles. Both could see their annual endorsement earnings climb above $1 million in the next year, according to Forbes estimates, and it likely wont stop there. Winning an Olympic gold medal in the women's all-around competition is the most coveted title in gymnastics. The so-called NIL rules that took effect July 1 allow college athletes to strike deals with brands that use their name, image and likeness. Team USA gymnast Sunisa Lee took home the gold medal in the women's all-around on Thursday, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old. Follow her on Twitter@SBJLizMullen. Biography and booking information for Sunisa Lee, 2020 Olympic Women's Gymnastics Gold Medalist. Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. Hence, with all that in place, she could be making $100,000 in a jiffy. First published on October 13, 2021 / 2:46 PM. Thus, her career is on an upward trajectory and is getting better every year. Team USA Gymnast Sunisa Suni Lee took home the gold medal in the all-around competition at the 2021 Tokyo Olympic Games on Wednesday, July 28. Olympic Gold Medalist @auburngymnastics teamsuni@smithsaint.com. You may opt-out by. 2023 Sportico Media, LLC. Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. Pressure of Being the Olympic Gold Medalist, How Is She Real: Olympic Champ Suni Lees Unbelievably Flawless Performance in University of Central Florida sprinter Samieryah Bradwell signed a $10,000 deal with Sam's Club last month. If you purchase a product or register for an account through one of the links on our site, we may receive compensation. Thats not limited to endorsement deals, though hes sure whoever ends up representing Lee will capitalize on those. She is endorsed by the Pearson+ app right now and has a net worth of a staggering $2 million at just 19 years old. Other more traditional Olympics sponsors, like Procter and Gamble or the Coca-Cola Company and their family of brands (Coke now owns Core Power through its acquisition of the protein shakes owner, Fairlife LLC), could also be in Lees future. Lets talk seven figures, said Bob Dorfman, the creative director at Baker Street Advertising and a sports marketing expert. She is the first American of Hmong descent to medal at the Olympics. We know its not going to happen overnight, that we are going to grow this organically. You become the face of the sport, raking in sponsorship deals. Due to her sensational performances in that competition, she earned herself a place with the US national gymnastics team. On3 NIL, which tracks college athletes' NIL deals, estimates Lee's market value of $1.5 million. She has been in contact already with Auburns compliance department, and Graba acknowledged that Lee will certainly need an agent to work with her on endorsement opportunities. Burton also noted that as an Asian American athlete, Lee also embodies diversitya valuable attribute to marketers today. The Americans have produced each of the past five Olympic champions. So it'll be really exciting for me when I can just, like, go out and do stuff.". Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in Tokyo, Japan. You will be able to share this link with anyone and everyone, even on social media. Gabby Douglas (2012) and Simone Biles (2016), future Auburn gymnast Sunisa Lee is prepared to make history when she . Theres almost always someone who emerges as the fresh new face of the Olympic Games, and it is almost always a female, Burton said. Get browser notifications for breaking news, live events, and exclusive reporting. For example, if Shareef were to sign a sponsorship deal, his existing Instagram account could earn him $10,820 per sponsored post, according to the Action Network report, the most by any other athlete on its list. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. Of course, Lee could still turn pro, but going to college might be in her best interests long-term, suggests Damian Benders, general manager of B Code, a digital media company connecting with Black audiences across digital platforms. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. What Simone Biles Olympics exit means for sponsors, Athleta plots expansion with Simone Biles deal and new chief brand officer, Agency IP investments are growingclient frustrations are among the reasons why, Why a stronger freelancer-agency relationship is critical for success, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Yes, she'll arrive at Auburn as not just another freshman. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. The ones coming this fall are out of the question. America loves champions, but they especially love meeting new celebrities, who emerged against difficult odds.. Though the amount is unclear, it appears those wins each come with prize money. Dressel, who grew up in Green Cove Springs, Florida, and swam at the University of Florida, found his way to the podium five years ago in Rio. For Sunisa "Suni" Lee and Caeleb Dressel, two of the Tokyo Olympics' breakout stars, the road to Paris 2024 is paved with riches. Lees team is seeking deals with brands that are authentic to Lee as a person. Graba, whose brother Jess is Lees longtime coach, said he has had conversations with Lee about the impact NIL can have on her college career. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said.
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