Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. But like you say: prices and perceptions of value vary. And cost of owenership for the V10 is probably about the same as for a 450. What's the point? There is very little flex since your BB is both on the swingarm and the front triangle. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. 250? Good, we need more of this competition. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. jim preston mchenry, il obituary. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. i gave it a spin. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. I would have thought their frame prices would have more closely matched online Chinese carbon frames. Should brick-and-mortar or other online retailers worry? The tire clearances are a bit on the restrictive side as well. Thats a call youll have to make. It's well documented in various media outlets. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Will people buy them? But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. Certainly Viathon's not to that point yet, but time will tell. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. Manufacturing costs vary inversely with manufacturing rate. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. No mention of any real pertinent specs that you'd expect when buying a bike. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. ''', And indeed they were. Not just kooks either. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. Um that copper color scheme on the pre-order bikes is also quite loveleh. So how much cheaper are these complete builds? bicycling But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. The bikes look pretty good on paper, and the price points are very slim for what you get. I like his channel and all but want to see people ride bikes like I would or better. No mention of gearing. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. Dave Rome Apr 2020. That said, the lineup doesn't make sense. Right? They said it's, basically, a pure XC race bike. Andy T fitted the ShockStop stem and immediately felt the benefits. And who cares what other people think? Kev has 43,000 subscribers. One of the podcasts I listen to (maybe Singletracks?) In that sense, Viathon hit the nail on the head.. And the company currently sells more bicycles in the United States than any other retailer. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. I'm a kiter, and that industry is even worse. The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. However, 29 wheels will make your bike react slower to obstacles you may encounter. But Ive never seen the numbers. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. Doubt they are taking a loss, even at these prices. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. Walmart buying Rapha would be the latter. tony dokoupil ex wife the bachelorette. But to drive the demand, there needs to be a product in place to capture attention. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. needham bank mutual conversion. It doesnt have to adapt to the future, it is the future. Or at least, hasn't happened yet. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? This move isn't all too surprising. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. People talking about this being good for "the industry" have no idea what they're talking about. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. . bicycles But if Walmart must have some data that shows theyll sell some of these. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. yup. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. Good. So, that limits demand. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. Could always ride it and return it! I think bikes are priced high and I think the margins are higher than in other enterprises. Be here, Virtually. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. I mean, they still have to make the same deals with sram, rockshox, shimano etc. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. Walmart are best known for their $300-$500 bikes that. The load is transmitted through four large bearings and a large 19mm chunk of steel. Order today! Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. Pleased to see this. "The negativity starts in-store with reports of forks installed backward. All this went down in April and May of this year. Well, so much for that. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. But there aren't enough spec details to tell what we're looking at. Hi all Thanks for the reviews and updates. By running razor thin margins at insane volumes. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. bikes That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. Dont squint at the pix, the forks face the right way. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. @MDZ Thanks for checking out Riding Gravel and for that feedback. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. houses for sale hervey bay $250,000 to; gwinnett county gun show 2021; eagle point elementary school staff; super shuttle sanford airport There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Whole Foods kinda sells bikes through their shit parent company Amazon. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. what happened to viathon bikes. machines ect. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Of course they will be. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. bicycles Not everybody has great trail access, but almost everybody has access to dirt roads.. viAtHOntM is a systemic product. Does REI make their own bikes? Could be interesting. Or did you have its sale / closeout pricing in mind ($1,599)? Mount a water bottle to the frame and stay hydrated for harder riding. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Pinterest. They seem to offer a solid value for a full carbon bike. Meanwhile, the Waltons have put Millions? The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. price sold by type electric assist +. Bike MSRP vs. what people actually pay is a whole nother conversation. And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. 39w. the stigma of owning a bike bought at Walmart. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. Little info you may want to know about the Waltons. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). The average person is a Walmart shopper, he says. Bikes come equipped with well-recognized components such as SRAM, Zipp, and Stans' No Tubes, on a good/better/best three-point pricing structure, with all models starting below $2500. refresh results with search filters open search menu. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. WhatsApp. Dont squint at the pix. Sales are via the brands website, and this does not feature the Walmart name in the about us section. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. The frame costs just the same as a TCR frame, without the TCR reputation. I'll bet. this will fail big time not just a little. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Hopefully they turn over some % of these bikes into more trail advocacy. But the bikes are neither crap nor cheap. The brake were the same Tektro brakes on a 2300 or Sora bike. Years ago a friend of mine bought a carbon fiber Dura Ace bike. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. Doesn't seem like anyone is really sold on Viathon though. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. Which raises the question who is the brand aiming to reach? VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. The bikes are clean and simple, classy but without any fanfare. Hes also the founder and part owner of Knight Composites. as all the other big brands. The gravel scene is important for that. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. WHO WOULD HAVE THOUGHT? This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. Walmart takes their terrible gun selection out then adds this ballbuster. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. But the bikes are neither crap nor cheap. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online I want to figure out how to use that customer base to grow the bike industry.. Hopefully the forks won't be on backwards. What is this, a bicycle for ants?? I won't shop with them. 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