No introduction is necessary for the massive food and drink chain Dunkin. They also have a dedicated app named ChopFit that is available for both iOS and Android devices. Because of the growth of brand-finding tools and influencer marketplaces, many influential people may quickly connect with key brands and begin working with them. To define your niche, you can ask yourself: Do you want to see growth on social media? There are many brands that work with micro influencers to promote their products or services. An influencer marketplace could be exactly what youre looking for to promote your work. Its a top-rated app for good health since it facilitates meditation, sleep, and mental relaxation. One more fashion brand that has been using micro-influencers on Instagram is Urban Outfitters. La Croix looks for micro-influencers to represent the brand by finding people who have already tagged the brand in their social media posts. Youll start seeing more brands interested in working with you as long as youre providing value that the brand can track, and start attracting an audience they want. can also be a good way to get noticed by the brand. is one of the biggest social media campaigns on Instagram. When putting together your own media kit, keep these things in mind: Dont forget to add your social media metrics! Influence Hunter 16. inCast Top Micro-Influencer Agencies 1. You need to be consistent. Influencer marketing agencies are experts at running influencer marketing campaigns smoothly. In spite of its many partnerships with bloggers, it lacks a substantial social media following. Work together to advertise and promote their goods and services. This post will teach you all you need to know about the best micro influencer brand deals there are if you are a micro influencer with an active audience. This article will go over what you need to know about influencer hubs for Instagram, tools for Instagram influencer marketing, and what the best option is for businesses looking to start an Instagram influencer campaign. According to a report by Mention, 15.7% of Instagram users have between 1,000 and 10,000 followers, which is right in the niche of micro influencers. Next is Micro Influencers with 1,000-250,000. Photo tags are also clickable, and brands receive notifications when you tag them in photos. S tarbucks The coffee chain is now one of the most successful brands on Instagram by partnering up with influencers for marketing efforts. They could be a food blogger, traveler, a local fashionista, or a fitness guru - just to name a few. You can get featured on LaCroixs profile if you utilize branded hashtags like #LaCroixlove or #LiveLaCroix, both of which are widely promoted by the company. A post shared by Daniel Wellington (@danielwellington). Meller now relies heavily on fashion, leisure, and travel influencers. Here are a few of what are considered to be the best influencer marketing campaigns: Lionizes AI software takes the headache out of influencer marketing for small and large brands alike. Its also a social media platform that brands can use to great effect in their marketing strategies. But the idea of getting your posts sponsored might seem laughable to you. Something went wrong while submitting the form. Mejuri 11. On Instagram, you can also tag brands through photos. Glossier 12. How often should you update your social media accounts, then? They collaborated with Instagrammers from the fashion, travel, and lifestyle industries with less than, Branded hashtags are closely monitored by the majority of brands. Gurneet Chhabra. This article will outline strategies to find TikTok influencers that are right for your brand and explain how to use TikTok influencer marketing effectively. What makes Instagram different from other social media and why is it the most effective for influencer marketing? They are looking for Airbnb Superhost Ambassadors who can help new hosts start their hosting journey with Airbnb. The creators and types of content that perform well on the platform are ever-changing. Only major brands should approach mega-influencers for influencer marketing, however. Some of the brands that have had success working with micro-influencers include: Its not just big-name brands that are working with micro-influencers. Influencers who want to work with brands are frequently asked to provide a media kit. Don't try to micromanage how the influencer will produce the content. Ubiquitous 5. Brands That Work With Micro Influencers Australia - Brands are increasingly including pet influencers in their marketing mix because their platforms appeal to a large audience with a high engagement, whilst still creating a unique and shareable content for the brand. Tom's of Maine and Micro-Influencers : This is a great example of a brand that used micro-influencers to drive brand engagement and awareness. However, if you narrow your focus, you may find more success in becoming noticed. When you think about yourself, what do you care deeply about? And brands are starting to realize that micro-influencer collaborations can help with this. According to Statistas Influencer Marketing in the United States Report, more than 60% of companies used influencer marketing in some capacity in 2020.. Here are the 9 steps to setting up a successful influencer program for your brand. Nike is undoubtedly the leading fitness apparel brand involved in designing, manufacturing, and selling mens and womens fitness apparel, footwear, and accessories worldwide. The influencers you choose will play a huge role in determining your campaign's success, so its vital to understand how to find and reach out to influencers that meet your criteria. This article will provide details on influencer marketing and social media marketing, along with some tips on developing an effective influencer marketing strategy on social media. As reported by Vox. Meller, another fashion brand that works with small influencers, is a Barcelona-based sunglasses and watches retailer and has amassed a significant Instagram following thanks in large part to their frequent influencer collaborations. The results of Instagram collaborations between famous people and large numbers of followers and people who create material on a smaller scale are equally impressive. you should know the reasons behind brands collaborating with influencers. According to Helplamas research, people are 3x more likely to read posts from a friend than from a brand itself. In this blog, well walk through the most common methods for influencer outreach as well as provide some templates for crafting great messaging that will get influencers excited to work with you. Youll start seeing more brands interested in working with you as long as youre providing value that the brand can track, and start attracting an audience they want. HelloFresh is a meal-kit company headquartered in Germany that ships to various nations as well as the United States, Canada, New Zealand, and Australia. Though it's often thought to have a 'dirty' ring to it, influencing is really a beautiful, transparent relationship. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Well, you dont need a huge following to be an influencer and get brands to work with you. This resulted in campaign opportunities for 6,000 athletes representing 160 different sports. Another brand that works with micro influencers is La Croix. HireInfluence 9. inBeat Agency 10. The Shelf 6. Lets get into it. The brand even collaborates with influencers with fewer than 1000 followers. Partner with them to create content and promote their products. Using this hashtag along with quality content can be a good way to get their marketing teams attention. SSENSE is a Montreal, Canada-based company that sells high-end street-style apparel for men and women. So, it may come as a surprise to find that Coca-Cola invested in micro influencer campaigns, and more specifically, Belgian Instagram influencers. IZZE. Read on to learn about the apps journey to becoming the best and most highly-used influencer marketing platform. A Collab outlines your partner program and what you are looking for from a potential Influencer. Lets get started by looking at some of the most well-known companies that work with micro influencers. La Croix is a well-known brand that has seen success with micro-influencers. Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. Whether youre looking for TikTok micro influencers or mega influencers, use this guide to simplify your search. The Live LaCroix section on their website also showcases content uploaded by micro-influencers across different platforms. Audible appears determined to take full advantage of the opportunities presented by influencer marketing, from working with A-list celebrities to working with micro influencers with niche but devoted fan bases. First, they should do research on their audience and have a good idea of what their target customer likes, thinks about, and how they interact online.. : Do a little research regarding the brand and its content strategies. Include your media kit, a brief bio, and, most importantly, explain how working with you can benefit their brand. House of Marketers 8. Micro-influencers are content creators that have a following of anywhere from 1,000 to 100,000 people. Having the right goals in place is important to make your influencer marketing efforts a success. When you consider all the opportunities that the influencer marketing sector presents, the issue of trying to find the best brands that work with micro influencers would be resolved so quickly. What Is A Brand App And Why A Business Needs It? The first step is to register your Brand with Afluencer. This article will outline what influencers do, how they get paid, and why influencer marketing is effective for companies. The American apparel giant Target has teamed up with Instagram influencers to promote their wares. Twitter: $20-$100/Tweet. Most brands often go through their hashtags looking for content or influencers to feature. Brands can see performance via Grapevine's built-in dashboard. A post shared by LaCroix Sparkling Water (@lacroixwater). The first brand that works with micro influencers on the list is Daniel Wellington. Just give us the following details and we'll help you get connected, Let us know about social media you frequently use and followers you have. It has been collaborating with micro influencers who use the hashtag #hellofreshpartner on their social media posts. Where do you place your expertise, if any at all? How Do You Create An Influencer Strategy? Get noticed by brands (as they regularly monitor hashtags, Most brands have a unique hashtag that is easily identifiable and instantly associated with the brand, such as Calvin Kleins, Look at hashtags used by other fellow influencers (post captions), Showcase previous work and collaborations, Include contact information( email, phone number, social media handles, website, etc). With the rise of micro-influencers, the number of followers is no longer an obstacle to obtaining brand partnerships. Sephora launched this campaign in order to turn fans into brand ambassadors. Lets get your influencer marketing strategy off to the right start in 2023. 4. LaCroix would even mail free case vouchers to micro influencers in an effort to get them to work with the company. Secondly, you need to craft your pitch email or message. If you also want to promote the idea that women should live free without any judgment and self-doubt, you should definitely join their ambassador program.